The lowly pen is cheap, borrowed, undervalued, and always disappearing when most needed. In the world of swag, however, promo pens cheap and fast delivery might make your company the conference room hero or the buzz of the trade show in a few days. Businesses still hankering after this legendary freebie makes great sense.
The worst of all are pens; they are the perfect “pocket billboard.” According to the Advertising Specialty Institute, the average pen goes across about 3,000 impressions during its lifetime and 89% of consumers have a promotional writing equipment. That is a lot of branding power from something just barely longer than your hand.
Rush orders these days are absolutely required, not just a possibility. Maybe you forgot that your event booth needs refilling after the first day bustle or that the new hire orientation calls for 72 hours. Custom pens allow quick delivery to keep you nimble. The business has evolved; several suppliers can screen print your logo and ship the finished batch right away one to three business days. When terrified, stop gnawing your nails and start writing blank notes.
Feel that cheap pens have to be boring to be reasonably priced? Once more, consider. Even modestly priced bespoke pens today come in a kaleidoscope of colors: slim metallic barrels, fascinating grip decorations, clickers or twist tops, even exquisite hybrid inks. Some companies subtly include styluses, highlighters, or keyring attachments added tools without breaking the budget. People like collecting these little extras, whether they are for the kitchen drawer or their work bag.
With bulk pricing, one discovers startling outcomes. Order a few hundred and you will find reasonably high quality at prices under forty cents a pop. For a budget more limited than a drum? Particularly when you order in volume, many reasonably priced options run quarter or less. To be honest, one gets very delighted seeing a completely rainbow tipped package of fresh pens.
It transcends merely giving someone a pen and hoping they would remember you. Pens are borrowed, picked up, passed on, and at last find new owners. Branding stays in front of new prospects perhaps even written on a lunch order, contract, or sticky note.
Branded pens are one low cost, low fuss, highly impactful promotional tool. Quick turn around merely amplifies their appeal. Have to leave a memorable impression fast. Get not worried. One quick sketch at a time, let your logo fly.